Posted on: 13 November 2013
The UX Malaysia gang!
The event was held at Microsoft Malaysia Office, KLCC, where 200 attendees participated in inspirational talks & practical workshops. For the first half of the event, we had 6 speakers from different countries to talk on topics concerning UX issues:
Talk 1: Design Thinking by Hao Dinh
"Design Thinking + UX = Solution That Matter"
Talk 2: Rockstar UX by Jon Hirsch
"Design like you're right, test like you're wrong"
Talk 3: UX & Typography by Bram Pitoyo
"Different design for different country"
Talk 4: UX Strategy by Mike Lai
"Great UX is the responsibility of everyone in the organization"
Talk 5: Agile UX by Benjamin Humphrey
"Be human in your design"
Talk 6: Design as One by Yu-Hsiu
"People don't resist change, they resist being changed"
During the second half of the event, we had 3 workshops & a panel discussion where all the experts came together to share their opinions on current UX trends & education:
We are all excited to be living in the middle of the age of digital revolution. It is changing how humans are living their lives. Specifically, it is changing the way we interact and communicate. We have conducted workshops in different countries, but we feel exceedingly excited and blessed for having the opportunity to empower the local UX community and international participants in Malaysia by sharing our knowledge. Through our observation and conversations with delegates from Thailand, Indonesia, Singapore & the Philippines during the event, the UX awareness is certainly heating up in both Malaysia & the Southeast Asia region. Early this year we had UX conferences in Hong Kong & Singapore, followed by Taiwan and now the first one in Malaysia. The upcoming remarkable UX event will be the ‘User Friendly 2013’ conference in Shanghai, China, which is known as the most prestigious UX conference in Asia. During UX Malaysia, we also met a lot of passionate UX believers, both experts and newbies. We see a huge potential in Asia as we still have a lot of work to do to make the digital landscape a better place for all of us, so that we can have meaningful interactions with businesses as well as individuals. Last but not least, we believe that everyone who attended the event felt as enthusiastic and encouraged as we did. A huge thanks to all participants, speakers and the organizing team for making this event a successful one.
Read also: UX Scene, Taiwan Style
For more photos, feel free to visit our Facebook album.
By: The Netizen Testing team
Posted on: 13 November 2013
B Dash Camp, Osaka, Japan
At the beginning, MNCs or International Corporations were not my first choice because of their rigidity. Large companies are well-established companies; they tend to have more complex systems and procedures which make me feel restricted. The reason I chose to join this company was simple, Netizen Testing gives me the self-development that I want as the company grows.
Working in Netizen Testing would be something new for everyone because it is a young and vibrant company. It’s a company where it requires you to be fast learner and decision maker. There are so many things that you will be handling and you have to learn the best way to handle everything at one time. An example from my job scope would be handling users’ emails. It was my greatest challenge and it is still a challenge to me. Each day, there would be new issues and enquiries send in. The ultimate goal would be answering these emails for every question, even before they send in another email again to ask. There is no specific template or guideline to reply each email as emails are varies from one another.
Opportunities are also found in young ventures. I had the opportunity to be in the meeting with management team of JobStreet. In this meeting, I experienced how real business work in reality. I was involved in how business people come together to discuss on details of project to make things work and bring benefits to both parties. It may not be some international projects but the success of this project would definitely be able to affect both companies. Moreover, I had the chance to attend the conference and exhibition in Japan. It was a mind-blowing event to me as this was an international event. There were speakers from Asia pacific and United States. Their talks were inspirational and helped me further understand the current market of digital world. The exhibition was another eye-opening exposure to me. Through the exhibition, I was able to build up strong relationships with people from Korea and Taiwan, I felt inspired and amazed with their creativity and passion in their business. The exposures in Japan were invaluable and helped me to have personal understanding about business in real world.
In this company, you are given the opportunities to make decisions. These decisions that you make will indirectly affect the company. You are empowered but at the same you would have to be responsible over the decisions you have made. They do provide you the guidelines on making the right decisions. Nevertheless, you will still be the decision maker on certain matters. Despite on that, the working environment would be another reason why you should join the company. It is a positive and team-oriented working environment. If you made any mistakes, they would tell you what the mistakes are and how to improve from there. You are given chances to voice out your opinions during discussions. During peak period where few big projects are on hand, you will move together with the team as everyone will be playing own role in each project.
You may not able to experience how does big corporates work in the real world, but you would be able to experience how to work with large companies. Big companies would place you in one place for specialization of work, but in here you would able to learn pieces of everything due to flexibility of the company. If you wanted to have different exposure and experience, Netizen Testing is definitely a good place for you to learn.
By: Lai Yee
Posted on: 18 October 2013
Below are the top 10 websites usability mistakes as suggested:
Interested to learn more about the top 10 usability mistakes that cause people to leave your website and how to avoid them?
Listen to the podcast here: http://www.bfm.my/techtalk-netizen-testing-usability-mistakes.html
The interview is conducted by Jeff Sandhu, BFM Producer for Enterprise Tech Talk.
Posted on: 13 November 2013
Last week, I attended the event HAPPY UX Design Conference 2013 in Taipei. It was indeed a great event that was collectively organized by the local UX community, UserXper, HPX Party & IXDA Taiwan. The event featured 5 keynote speakers from Canada, U.S., Singapore, Taiwan and China. There were also 2 panel discussions where 6 UX experts came to discuss on the latest UX issues - mainly on UX Education and UX Promotion. Below were the keynote speakers of the conference:
I would like to compliment the organizing committees for their hard work & genuine courtesy provided throughout the event. The content wasvery well-packed & was presented by inspirational speakers who shared on hot UX topics in Taiwan and Asia. I decided to share my experience by summarizing the 3 main points that I learned from the conference, with the hopes of benefiting the non-Chinese speaking UX community & practitioners. The subsequent points I am bringing forth to readers are solely based on my own understanding and interpretation from the event; I apologise beforehand should there any ambiguity or inconsistency arise between my perspective and the content generated through the conference.
The importance of Collaboration while implementing UX practice
‘Collaboration’ could be the highlighted keyword of the event as it was coincidentally presented by most keynote speakers along with a picture of the hit movie, The Avengers which appeared quite frequently among the slides prepared by the speakers.
The UX Avengers!
When it comes to implementing good UX practice within the organization, everyone should think beyond their titles. “Does one’s role really matter?”, Chai questioned. As shared by the speakers, UX should not be a sole responsibility of the designer or UX practitioner; other personnel, namely engineers and product managers should hold the responsibility too. In fact, engineers and product managers are also ‘designers’, as they are the ones who design resources. The old school or ‘Silo’ kind of design process - where everyone sticks to their 'own responsibilities' as interpreted through names of their titles, is killing effective communication & innovation instead of delivering a meaningful experience. Engineers, designers, and product owners should come together to learn from users in order to best deliver good user experience while designing the product. Two key elements for great internal team collaboration would be ‘trust’ & ‘more goals, less role’. Great teams develop great products that make people happy, “Less Me, More We”, a very great statement shared by the Yahoo team. As a whole, when you have a great team that is empowered to be user-centric, they will build meaningful products that fuse well with daily habits of users which may also lead to revenue increment. Wu also cited that everyone in the organization is stakeholders to create great UX, as they strive to solve a single problem with different perspectives.
Undoubtedly, corporate culture is the most difficult thing to change. While working with corporates (usually for UX consultancy service providers), there are 4 stages suggested by Chai. They are the skepticism stage, the curiosity stage, the acceptance stage & the partnership stage. We must understand that a very common problem that always occurs in big corporates is the politics among departments. This will certainly cause trouble to the corporate website design, as different departments might have different ideas or preferences of layout design that best suits their own interest. Therefore, building consensus between opinions is compulsory to heighten partnership & relationship to move forward to deliver great UX. From Chen’s perspective, organizational culture is created by all people involved. Like it or not, being a big corporate is like a coin with two sides, you either shine or fall in delivering good UX.
Understanding The User, Go In-depth or Create Crap!
How do we create a great product? “Do not rush for the answers, but find the right questions to ask!” Chen suggested. The answers are certainly available from the customers or users. However, one should constantly be reminded that “User-centered design is not just about giving users exactly what they want”, as Xia suggested. It is also possible to create great user-centered designs by understanding things that users do not like or want. It is a common goal & great challenge for all designers to provide meaningful user experiences and making it a daily habit for users. Melora shared on ‘Next Generation of Web Experience’, stressing that content is important and it is something emotional too. “How’d you feel?” “Do you enjoy it?” These were some questions thrown to us in his content. With today’s reliance of people on doing things on the internet, the internet is now equal to our ‘oxygen’. The experience in our daily routines will also be personalized in the future. Wu also mentioned that ‘the best UX is personal’, just like how users don’t care much about which music player or app they use but would rather focus on the content (music,video etc) itself. The problem with current tablet UI’s is that people mistakenly think that tablets are all about the apps. In actual fact, tablets are about finding, organizing, and consuming contents. In order to create great products for the users, we need to be inspired by users and to stay connected with them by understanding users’ daily habits. To understand users well, we should walk in their shoes of daily lives. For instance, if your product is optimized for youngsters, you should visit the night market, their favourite place or even try out their favourite sports & activities. “Go out and be Curious!”, exclaimed Chen. Xia also pointed out that a product that looks simple (e.g., remote control) does not mean that it is user friendly, its navigation and user journey might be painful for users.
It is essential not to ask only “Why” but “Why’s” so that it will prevent us from missing out the ‘real’ user insights. If a user claimed that he likes certain colours, the questioning shouldn’t be stopped there. Instead, a more in-depth question should be followed, such as “why do you like THIS colour?”. It will definitely improve one’s decision on product planning & development. When it comes to user testing in a short time, it is always possible. The prototype itself does not have to be perfect to test with users, even a low-fidelity prototype helps much to seek the value of users. Of course, ensuing a high high-fidelity prototype is mandatory to ensure a comprehensive UX. It is essential to have a usability team in an organization, as told by Wu. The team will guide other teams back to build things for specific needs and uses. Users might not understand certain functions of one’s products, and that is where usability testing serves its role in helping us figure out the flaws & potential improvements that can be made. According to Wu, there is also no special approach while conducting usability testing in Kobo, but the main point is that they do testing regularly, which I personally believe is the main force behind Kobo’s success in delivering great user experience for readers, as Kobo is one of the world’s fastest-growing eReading services.
The potentials of UX
Designers are often quiet without realizing that they have the potential to change the world, so designers should be cool, confident and brave enough to speak up! The fast growing pace of technology is changing the way people live and even has the power to ‘change’ governance. UX practitioners must be flexible and adaptive to different dimension and changes. Xia shared many insights on the multiple potentials of UX in businesses with many interesting case studies. Design is not just about figuring out the problem, but solving the problem. We need to rethink UX and utilize UX to make life better. UX has the potential to have great impact and influence in businesses and organizations, and thus, should be well managed in each phase of the development process. For instance, UX practitioners not only work on improving the user experience of a product in the early stage, but they also have the opportunity and ability to restructure the organization department in the later stage. Chen indicated that prototyping and testing in the early stage helps much when it comes to customer validation, ‘Fail early, fail often, fail SMART’. Should any user preference or problem be identified, immediate remedial action can be taken. If not, the more you procrastinate, the more money will be wasted.
Image Credit: www.a13kander.deviantart.com
By Soon Aik
Posted on: 07 October 2013
Most Wanted Information By Potential Students On University Website
Donwload our preview findings “Converting Potential Students into Students”, where we will share with you
With feedback from 500 potential students, we have completed our research by comparing 15 different university websites in Malaysia. The findings were recently presented to the universities and top web developers at Malaysian University Websites Review 2012 briefing on 16th October 2012.
1. Asia Pacific University of Technology
& Innovation (APU)
2. HELP University
3. INTI International University
4. KDU University College
5. Limkokwing University of Creative
6. Monash University Malaysia
7. Multimedia University
8. Open University Malaysia
9. SEGi University
10. Sunway University
11. Taylor's University
12. UCSI University
13. Universiti Tun Abdul Razak
14. University of Malaya
15. University of Nottingham Malaysia
Read the preview now!
Should I be interested?
Yes, if you are involved in corporate communication or marketing for a university, e-marketing, online advertising for ad-agencies, journalism, web design and web development. You’ll learn how to convert more potential students to students.
*Full report available for purchase. Contact us for more information.
Leave a message and we will get back to you.
Email : firstname.lastname@example.org
Contact : +6012 6760963
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